market overview
The dairy products market in Russia is fragmented. Based on preliminary data for 2020, the top-5 cheese producers accounted for 22% of the market. Rusagro’s share in the Russian cheese market was 1.8%.
In 2020, the exports of margarines and spreads from Russia, including monolith margarines, grew by 10% to 234 thousand tonnes. Supplies of cheese and cheese products increased by 26% to 312 thousand tonnes, which included 50 thousand tonnes of cheese products (+26%). Export sales of Russian butter, whole milk powder and skim milk posted a considerable growth as to relative ratio (94% and 65%), but amounted to only 3 and 2 thousand tonnes, respectively. The development of exports of the product categories under consideration was boosted by higher competitiveness of Russian dairy products amid weakening rouble environment.
With the rising cost of milt production in 2020, the average annual price of raw milk increased by 4% and stood at RUB 25.9 per kg, excl. of VAT, which is a record high over the last five years.
The average annual producer prices for finished dairy products remained above the last year figures across all categories under analysis, other than cheese product category. Thus, with higher prices for milk, prices for cheese and butter rose by 8% – up to RUB 335 per kg exclusive of VAT. Prices for margarines and spreads, including monolith margarines, showed a little more advance – by 9%, due to higher market prices for palm oil.